Marketing Director
bjohnson@sdkcpa.com
612.332.9334
Professional Experience
As marketing director at SDK, Beth serves as the behind-the-scenes provider of tools to the front line team of accountants. With a degree in communications and a master’s in educational administration, she has a deep bench of experience – communications manager; regional trainer; marketing director and community relations director – promoting schools, cities, regional parks, businesses, associations and individuals in her tenure.
Beth is responsible for the creative and strategic marketing initiatives. Key areas of expertise include art direction, lead generation, major event execution, content development, project management and multi-channel campaign implementation.
Beth is a firm believer in the power of networks, remaining active and serving in leadership roles for numerous professional associations. You might say she’s a board junkie, currently serving as president of the Westwood Lutheran Memorial Foundation.
Education
University of Minnesota-Duluth, B.A.
University of St. Thomas, M.A.
Professional Organizations
Gallup Certified Strengths Coach
Minnesota Women in Marketing & Communications – President, 2015-2016, current board member
Association for Accounting Marketing – Chapter President, 2013
IABC Minnesota – past Board of Directors, President, 2010-2011
International Association of Business Communicators (IABC)
Minnesota School Public Relations Association – President, 2005-2006
Community Involvement
TwinWest Chamber of Commerce member
Westwood Lutheran Church Choir member
Westwood Lutheran Memorial Foundation, board president
Volunteer parade emcee, Parktacular celebration, city of St. Louis Park
When I’m not working…
I like to work on home remodeling and gardening projects, see as many Broadway shows as possible, take my puppy to dog-friendly breweries and visit fun restaurants with friends.